Analytics
Outreach analytics that show what’s working, down to the opener and the sender
See invitations, acceptance, reply and open rates across the workspace, drill into any campaign to see where leads are and which A/B variant wins, and compare senders over any date range.
Acceptance
38.2%
▲ +4.1
Reply rate
17.4%
▲ +2.6
Open rate
61%
▲ +5.0
Meetings
46
▲ +12
Replies by channel
LinkedIn Email WhatsApp
- core rates: accept, reply, open
- 3
- A/B variant results
- Per step
- in your own timezone
- Any range
- activity and health
- Per sender
Overview
Optimise with data, not with gut feeling
Outreach improves in small increments: a better invitation note, a shorter first message, a different day for the email fallback. You can only make those changes confidently if you can see what happened. ReachPods records every action as an activity, with its campaign, step, sender and A/B variant, and turns those activities into reports.
The workspace dashboard shows the big picture over the last days or weeks. Campaign reports show the detail: how many leads are active, waiting, replied or finished, how many sit on each step right now, what every sender did, and how each A/B variant performed.
Campaign reports
See every campaign step by step
Open a campaign to see its enrollments by status (active, waiting, replied, finished), the number of each action sent, and how many leads are currently on each step of the flow. That tells you where people drop off: if half the leads pile up on accepted within 7 days?, the invitation is the problem, not the follow-up.
Replies and acceptances are attributed to the campaign that caused them, even though they arrive later as webhooks, so acceptance and reply rates per campaign are accurate.
- Enrollments by status
- Actions sent per type
- Leads currently on each step
- Accurate reply and acceptance attribution
SaaS founders · EU
- Enrolled1,240
- Invited1,087
- Accepted412
- Emailed (fallback)675
- Replied216
A/B tests
Settle the “which opener works” debate
Any message step can carry variants: invitation notes, messages, InMails, emails, WhatsApp, Instagram and Telegram messages, even comments. For each step and variant, the campaign report shows how many leads were sent that version and how many of them then replied, or accepted, for invitations.
Run two or three variants, wait for a meaningful sample, keep the winner and test the next idea. Compounded over a quarter, small wins in acceptance and reply rate are worth more than doubling volume.
- Variants on any message step
- Sent, replied and accepted per variant
- Per-step comparison
A/B test · opener
Result
Variant B wins with 95% confidence. All new leads now get B.Senders and ranges
Compare senders and periods in your timezone
Activity is broken down per sender, so you can see which LinkedIn account or mailbox is doing the work and which one is idle, warming up or paused by the circuit breaker.
Range reports cover any period you choose, in your own timezone, filtered by campaigns and accounts. Use them for weekly team reviews, client reports or comparing this month with last.
- Activity per sender account
- Account status at a glance
- Custom date ranges and timezone
- Filter by campaign and account
Senders compared
Replies per sender
Alex Sam [email protected]
How it works
Outreach analytics: how it works in four steps
- 1
Run campaigns
Every action, reply and acceptance is recorded automatically.
- 2
Check the dashboard
See acceptance, reply and open rates for the workspace.
- 3
Drill into a campaign
Find the step where leads stall and compare A/B variants.
- 4
Iterate
Keep the winning variant, test the next idea, and compare ranges over time.
Who it’s for
Outreach analytics: who it’s for
Sales managers
Weekly reviews with real numbers per rep, per campaign and per message variant.
Agencies
Client reports filtered to their campaigns and accounts, for any date range.
Growth teams
Systematic A/B testing of invitation notes and openers, step by step.
FAQ
Outreach analytics: questions and answers
Something else on your mind? Get started and try it on your own accounts.
Which rates are tracked?
Invitation acceptance rate, reply rate across all message channels, and email open rate, plus raw counts for every action type.
How are A/B results measured?
For each variant: how many leads received it, how many of them then replied, and, for invitations, how many accepted.
Can I filter by date, campaign and account?
Yes. Range reports accept any date range and timezone, filtered by campaigns and accounts.
Are replies on other channels counted?
Yes. A reply on any channel counts toward the campaign’s reply rate.
Platform
More ReachPods platform features
Every plan includes all of them.
Unified inbox
Every reply, every account, one place
Learn morePipeline
Opportunities with value and stage
Learn moreTasks & reminders
To-dos, calls and reminders for the team
Learn moreAI personalization
One-to-one messages written per lead
Learn moreAI voice notes & video
Your cloned voice and avatar, per lead
Learn moreLead generation
Sales Navigator, engagers, events, CSV
Learn moreStart your first multichannel campaign today
$39 per connected account, every feature, every channel. Add accounts as you grow.